Elite Mountain Runner Kílian Jornet Turns into Coros Ambassador

March 7, 2022


In search of a advice for a new GPS watch? You can do worse than taking a tip from Kílian Jornet, one of the accomplished mountain athletes on the planet. The world champion mountain runner and ski mountaineer lately signed with Coros Wearables as one of many model’s professional athlete ambassadors, which implies he’ll not solely be carrying a Coros GPS watch, he’ll assist develop future fashions as properly.

Jornet’s companion Emilie Forsberg, additionally a famend mountain athlete, will be part of the model’s ambassador program as properly. The partnership happened when Coros co-founder Lewis Wu messaged Jornet and floated the thought of working collectively. The 2 met up in Norway, the place Jornet lives, to hash issues out whereas mountain climbing up and snowboarding down a 1,000-meter peak (the place Jornet does his morning laps).

“When contemplating athlete partnerships, my typical means of connecting with the athlete is to exit and take part of their sport alongside them,” Wu stated in a press release. “I needed to drag my ski tools with me on a prolonged enterprise journey by a number of European cities, only for a couple of hours’ journey with Kílian. It was value it.”

Each Jornet and Forsberg have chosen the Coros Apex Pro to put on whereas coaching and competing, however the partnership will transcend simply supplying watches. Throughout their assembly in Norway, Jornet and Wu mentioned coaching objectives and the way Jornet stays match—and it turned clear that Jornet, who coaches himself, has loads of precious perception to supply Coros. He provided to share his adjusted tempo components, for instance, and outlined different concepts he had for creating Coros’s product line.

After all, Coros presently makes some spectacular GPS watches, and the Apex Professional is an apparent selection for Jornet and Forsberg. Its titanium body makes it ultralight and robust, it affords 40 hours of battery life whereas utilizing GPS (important for prolonged adventures within the backcountry), and it’s geared up with in-depth analytics like blood oxygen monitoring for unparalleled perception into your efficiency. It additionally comes with a number of sport-specific modes, together with Ski Touring and Path Operating, which might be ideally suited to the sorts of occasions Jornet and Forsberg practice and compete in.

“The truth that the most effective mountain athlete on this planet selected the Apex Professional implies that our purpose-driven philosophy is working,” Wu stated.

The watches will certainly turn out to be useful; Jornet and Forsberg are eyeing some main objectives in 2022. Forsberg is diving again into full-time coaching after two pregnancies, and he or she’s aiming to reclaim her standing as a world-champion athlete this yr.

“The watches are superb, the know-how is spot-on, and to have a workforce like Coros on my means again to racing is superb,” she stated in a press release. “It’s an amazing software and I’m tremendous excited.”

For his half, Jornet is seeking to make a splash in some marquee competitions. This yr, he’ll compete within the Ultra Trail du Mont-Blanc, a race he has received 3 times beforehand, in addition to the Hardrock 100 (the place he’s a four-time champ) and the Sierre-Zinal (which he has received 9 occasions—together with the final 5 races in a row).

In partnering with Coros, Jornet and Forsberg will be part of a powerful roster of elite athletes that features Eliud Kipchoge (who broke the two-hour barrier for operating a marathon distance), climber Tommy Caldwell, and professional runners Emma Bates and Molly Seidel.

“I at all times need COROS to be part of these superb tales, the place athletes push the boundaries of human efficiency,” Wu stated. “We don’t need Coros to be purely a business sponsor, reasonably we try for the model to really add worth to the athletes’ coaching.”


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